Saturday, September 22, 2012
Promotion Strategy - Doubling Profit Business As Sluggish Market
Without proper strategy promotion, your efforts will surely fall.
Some employers complained about how hard it is to make selling their products and services by competitors selling similar goods even with much cheaper.
Thus, he often had to provide discounts more than planned, as a result cutting profit margins.
Last week businessman furniture consulted with me and complained he was hard to get the ideal consumers are certainly consumers who buy in bulk and make timely payments.
Some of the credit crunch ensued because the team does not perform credit analysis sales are ripe for some customers.
Many entrepreneurs are not doing the right promotional strategies so that they tend to have difficulty in getting customers.
There is a culinary entrepreneur lonely frustration visitors coming to stores despite the campaign and has been spending much money.
With rent and operating costs tend to rise, he got desperate and wanted to decide to close the business.
But another problem arises, if you want to go out of business, so much kitchen equipment and others that have sold.
Not to mention the problem of the rental shop to be in over-contracted. However, the consultation session yesterday, there was a bright spot for twisting his business.
After analyzing sales and see the details of their business that they do many things without a clear purpose.
Example, launched a promotion strategy is not effective as advertising in the media is wrong and less attractive.
A few other things turned out, they did not do a thorough analysis of the customer, so they do not think the sales team when the deal with the customer's margin.
This is why many businesses are experiencing problems 'cash flow' and a prolonged credit crunch.
Once the consultation is complete there are at least 3 things they conclude business to double profit when the market is sluggish:
1. Must revised its market segment and focus with 'profitable customers.
2. thinking consumers and understand the terms of 'needs' and 'wants' them.
3. improve system and sharpen their sales value-added business that is not focused promotional discounts.
Promotion strategy will determine the continuity of your business, in a very saturated market, you need to sharpen strategies to remain competitive in the market.