Concept Marketing

The marketing concept says that the key to achieving organizational goals consists of determining the needs and wants of target markets and deliver the expected satisfaction more effectively and efficiently than competitors.
The marketing concept that has been expressed in various ways:

a. Find and fulfill the market demand.

b. Make what you can sell and do not try to sell anything that can be made.
c. Love the customer, not your product.
d. Do it according to your way (Burger King)
e. You decide (United Airlines)
f. Do everything within the limits of the ability to appreciate the customer's money is loaded with value, quality and satisfaction (JC. Penney).

Definition of Marketing

There are several definitions of marketing are:

1. Philip Kotler (Marketing) Marketing is human activity directed to meet the needs and wants through exchange processes.

2. According to Philip Kotler and Armstrong is marketing as a social and managerial process where individuals and groups obtain what they need and want through creating and exchanging products and value reciprocity with others.

3. Marketing is a total system of business activities designed to plan, determine pricing, promotion and distribution of goods can satisfy the desire and achieve the company's target market and goals.

4. According to W Stanton marketing is a whole system of activities aimed to plan, determine the price, promote and distribute goods and services to satisfy the needs of buyers and potential buyers.

-Concept Marketing Core concepts of marketing is: needs, wants, demand, production, utility, value and satisfaction; exchange, transaction and market relations, marketing and market. We can distinguish between needs, wants and demands. Necessity is a state feels a certain lack of basic satisfaction. Desire is a strong desire to be satisfying specific needs in more depth. While demand is a desire for specific products backed by the ability and willingness to buy.

-Marketing Management Marketing management derived from two words, namely the management and marketing. According to Kotler and Armstrong is a marketing analysis, planning, implementation and control of programs designed to create, build, and maintain beneficial exchanges with target buyers to achieve company goals. management is the process of planning (Planning), organizing (organizing) mobilization (Actuating) and supervision. So it can be interpreted that the Marketing Management is the analysis, planning, implementation and control of programs designed to create, build, and maintain beneficial exchanges with target markets in order to achieve the goal - the goal of the organization.