Saturday, August 25, 2012
1. Product life cycle The strategy must be tailored to the stages of the life cycle, namely the introductory stage, growth stage, maturity stage and decline stage.
2. The company's competitive position in the market The marketing strategy should be tailored to the company's position in the competition, is to lead, challenge, follow or just take a small portion of the market.
3. The economic situation The marketing strategy should be adapted to the economic situation and the outlook ahead, whether the economy is in a situation affluent or high inflation. Kinds of Marketing Strategy kinds of marketing strategies such as:
1. Strategy needs of primary Marketing strategies for the design of primary needed: a. Increasing the number of users and b. Increasing the number of buyers.
2. Selective Strategy Needs That is by the way:
a. Retaining customers for example:
1. Maintaining customer satisfaction;
2. Simplify the purchasing process;
3. Reducing the attractiveness or ahead to switch brands;
b. Attract customers
1. Taking the opposite position (head - to hears positioning)
2. Taking a different position (differentiated position) More clearly, a marketing strategy can be divided into four types:
1. Stimulating the primary need to increase the number of users.
2. Stimulating the primary need to increase the rate of purchase.
3. Selectively stimulate the need to retain existing customers. 4. Stimulate needed selective capture new customers.
Thursday, August 16, 2012
a. Demographic (population).
b. Economic conditions.
d. Social and cultural strength.
e. The political and legal.
b. External micro environment . Market (market) . supplier . Broker (marketing intermediaries) . Non-Environment - Marketing Intern Power of non - marketing is another company location, strength of research and development. Internal strength is fused (interest) in the organization and controlled by management.
Tuesday, August 7, 2012
a. Joint marketing organizations that carry out the work.
b. Products, services, ideas or human being marketed.
c. Target market.
d. Intermediaries (retailers, wholesalers, transport agencies, financial institutions).
e. Environmental constraints (environmental constraints).
The simplest marketing system consists of two related elements, namely the marketing organization and target market. Elements in a marketing system similar to elements that exist in a stereo radio system. Working separately, but reunited at the right time.