MARKETING STRATEGY

Marketing Strategy The marketing strategy is making decisions about the cost of marketing, marketing mix, marketing allocation in relation to the expected environmental conditions and competitive conditions. In marketing strategy, there are three main factors that cause a change in marketing strategy, namely:

1. Product life cycle The strategy must be tailored to the stages of the life cycle, namely the introductory stage, growth stage, maturity stage and decline stage.
2. The company's competitive position in the market The marketing strategy should be tailored to the company's position in the competition, is to lead, challenge, follow or just take a small portion of the market.
3. The economic situation The marketing strategy should be adapted to the economic situation and the outlook ahead, whether the economy is in a situation affluent or high inflation. Kinds of Marketing Strategy kinds of marketing strategies such as:
1. Strategy needs of primary Marketing strategies for the design of primary needed: a. Increasing the number of users and b. Increasing the number of buyers.
2. Selective Strategy Needs That is by the way:
 a. Retaining customers for example:
1. Maintaining customer satisfaction;
2. Simplify the purchasing process;
3. Reducing the attractiveness or ahead to switch brands;
b. Attract customers
1. Taking the opposite position (head - to hears positioning)
2. Taking a different position (differentiated position) More clearly, a marketing strategy can be divided into four types:
1. Stimulating the primary need to increase the number of users.
2. Stimulating the primary need to increase the rate of purchase.
3. Selectively stimulate the need to retain existing customers. 4. Stimulate needed selective capture new customers.

Kind of Marketing Systems

Marketing system with vertical channel In this system manufacturers, wholesalers, and retailers act in a coherent. purpose: .Controlling the behavior of the channel . Prevent disputes between members of the channel Marketing system with a horizontal line In this system, there is a cooperation between two or more companies join to take advantage of marketing opportunities that arise. Marketing system with multiple channels In this system some style retailing by setting the distribution and management functions are combined, then from behind the centrally led. Environment A Marketing System External macro environment. The macro-environment are:
a. Demographic (population).
b. Economic conditions.
 c. Technology.
d. Social and cultural strength.
e. The political and legal.
f. Competition.
b. External micro environment . Market (market) . supplier . Broker (marketing intermediaries) . Non-Environment - Marketing Intern Power of non - marketing is another company location, strength of research and development. Internal strength is fused (interest) in the organization and controlled by management.

MARKETING SYSTEM

Understanding Marketing System The system is a group of items or parts interconnected and interrelated permanently integrated to form a single unit. So it can be interpreted marketing system is a collection of institutions that perform marketing tasks of goods, services, ideas, people, and environmental factors that influence and shape each other and influence the company's relationship with its market. In marketing the items that are interconnected and interrelated that includes:
a. Joint marketing organizations that carry out the work.
b. Products, services, ideas or human being marketed.
c. Target market.
d. Intermediaries (retailers, wholesalers, transport agencies, financial institutions).
e. Environmental constraints (environmental constraints).

The simplest marketing system consists of two related elements, namely the marketing organization and target market. Elements in a marketing system similar to elements that exist in a stereo radio system. Working separately, but reunited at the right time.