Tuesday, July 17, 2012

Concept Marketing

The marketing concept says that the key to achieving organizational goals consists of determining the needs and wants of target markets and deliver the expected satisfaction more effectively and efficiently than competitors.
The marketing concept that has been expressed in various ways:

a. Find and fulfill the market demand.

b. Make what you can sell and do not try to sell anything that can be made.
c. Love the customer, not your product.
d. Do it according to your way (Burger King)
e. You decide (United Airlines)
f. Do everything within the limits of the ability to appreciate the customer's money is loaded with value, quality and satisfaction (JC. Penney).

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