Sub systems Marketing Research (Market Research)

Sub system marketing research system is associated with the collection, recording and analysis of customer data and prospective customers and prospective customers.

Marketing managers can use marketing research to gather all kinds of information but most of the activity aimed at customers and potential customers: Primary and secondary data Primary data is data gathered company.

While secondary data is data collected by others. The techniques used in the collection of primary data was in-depth interviews, observation and testing control.

Some secondary data must be purchased and are often available in the form of magnetic tape or disk for easy importation into secondary data such as available in library.

 Marketing Intelligence Sub system Each functional area is responsible for connecting companies with certain elements marketing environment that exists at the primary responsibility to customers and competitors. As with other functional areas, marketing also have a responsibility to the government and the global community.