Promotion Strategy - Doubling Profit Business As Sluggish Market

Promotion strategies needed to build a robust business in the midst of this intense competition.

Without proper strategy promotion, your efforts will surely fall.

Some employers complained about how hard it is to make selling their products and services by competitors selling similar goods even with much cheaper.

Thus, he often had to provide discounts more than planned, as a result cutting profit margins.

Last week businessman furniture consulted with me and complained he was hard to get the ideal consumers are certainly consumers who buy in bulk and make timely payments.

Some of the credit crunch ensued because the team does not perform credit analysis sales are ripe for some customers.

Many entrepreneurs are not doing the right promotional strategies so that they tend to have difficulty in getting customers.

There is a culinary entrepreneur lonely frustration visitors coming to stores despite the campaign and has been spending much money.

With rent and operating costs tend to rise, he got desperate and wanted to decide to close the business.

But another problem arises, if you want to go out of business, so much kitchen equipment and others that have sold.

Not to mention the problem of the rental shop to be in over-contracted. However, the consultation session yesterday, there was a bright spot for twisting his business.

After analyzing sales and see the details of their business that they do many things without a clear purpose. 

Example, launched a promotion strategy is not effective as advertising in the media is wrong and less attractive.

A few other things turned out, they did not do a thorough analysis of the customer, so they do not think the sales team when the deal with the customer's margin.

This is why many businesses are experiencing problems 'cash flow' and a prolonged credit crunch.

Once the consultation is complete there are at least 3 things they conclude business to double profit when the market is sluggish:

1. Must revised its market segment and focus with 'profitable customers.

2. thinking consumers and understand the terms of 'needs' and 'wants' them.

3. improve system and sharpen their sales value-added business that is not focused promotional discounts.

Promotion strategy will determine the continuity of your business, in a very saturated market, you need to sharpen strategies to remain competitive in the market.

MARKETING STRATEGY

Marketing Strategy The marketing strategy is making decisions about the cost of marketing, marketing mix, marketing allocation in relation to the expected environmental conditions and competitive conditions. In marketing strategy, there are three main factors that cause a change in marketing strategy, namely:

1. Product life cycle The strategy must be tailored to the stages of the life cycle, namely the introductory stage, growth stage, maturity stage and decline stage.
2. The company's competitive position in the market The marketing strategy should be tailored to the company's position in the competition, is to lead, challenge, follow or just take a small portion of the market.
3. The economic situation The marketing strategy should be adapted to the economic situation and the outlook ahead, whether the economy is in a situation affluent or high inflation. Kinds of Marketing Strategy kinds of marketing strategies such as:
1. Strategy needs of primary Marketing strategies for the design of primary needed: a. Increasing the number of users and b. Increasing the number of buyers.
2. Selective Strategy Needs That is by the way:
 a. Retaining customers for example:
1. Maintaining customer satisfaction;
2. Simplify the purchasing process;
3. Reducing the attractiveness or ahead to switch brands;
b. Attract customers
1. Taking the opposite position (head - to hears positioning)
2. Taking a different position (differentiated position) More clearly, a marketing strategy can be divided into four types:
1. Stimulating the primary need to increase the number of users.
2. Stimulating the primary need to increase the rate of purchase.
3. Selectively stimulate the need to retain existing customers. 4. Stimulate needed selective capture new customers.