Kind of Marketing Systems

Marketing system with vertical channel In this system manufacturers, wholesalers, and retailers act in a coherent. purpose: .Controlling the behavior of the channel . Prevent disputes between members of the channel Marketing system with a horizontal line In this system, there is a cooperation between two or more companies join to take advantage of marketing opportunities that arise. Marketing system with multiple channels In this system some style retailing by setting the distribution and management functions are combined, then from behind the centrally led. Environment A Marketing System External macro environment. The macro-environment are:
a. Demographic (population).
b. Economic conditions.
 c. Technology.
d. Social and cultural strength.
e. The political and legal.
f. Competition.
b. External micro environment . Market (market) . supplier . Broker (marketing intermediaries) . Non-Environment - Marketing Intern Power of non - marketing is another company location, strength of research and development. Internal strength is fused (interest) in the organization and controlled by management.

MARKETING SYSTEM

Understanding Marketing System The system is a group of items or parts interconnected and interrelated permanently integrated to form a single unit. So it can be interpreted marketing system is a collection of institutions that perform marketing tasks of goods, services, ideas, people, and environmental factors that influence and shape each other and influence the company's relationship with its market. In marketing the items that are interconnected and interrelated that includes:
a. Joint marketing organizations that carry out the work.
b. Products, services, ideas or human being marketed.
c. Target market.
d. Intermediaries (retailers, wholesalers, transport agencies, financial institutions).
e. Environmental constraints (environmental constraints).

The simplest marketing system consists of two related elements, namely the marketing organization and target market. Elements in a marketing system similar to elements that exist in a stereo radio system. Working separately, but reunited at the right time.